The Skagway News was sold to a PR firm from Whitehorse. The new owners did not buy it for the money potential, it has but a 900 circulation, but for a chance to deepen the ties between the two communities. Reported by KTOO.
Eventually, a buyer did come forward and the new owners are no strangers to Skagway. They are Jans van den Hoorn and Chris Sorg. They own PR Services in Whitehorse. Van den Hoorn has family in Skagway and the company does business there.
“Skagway really is the sister community to Whitehorse. So really it was an opportunity to deepen our roots in Skagway,” Sorg says. The newspaper industry has struggled for years. But Sorg says they go into the purchase knowing it may not be their most profitable business.
“Whether the paper is a big money maker is not going to be a make-or-break. I think we’re it in for the long-haul and we should be able to sustain that. We didn’t purchase it with the idea it’s going to be a bonanza. A labor of love, let’s hope. That’s what it should be.”
See Full Story at KTOO
